12-9-2020 – Developer hopes to fill housing niche

Posted on: December 9th, 2020 by admin


December 9, 2020



By Guy Lucas guylucas@newstopicnews.com

Dec 8, 2020 Updated 12 hrs ago


For the first time in years, a builder has houses under construction in Lenoir without having specific buyers lined up for them.


Brushy Mountain Builders has begun the first two of what will be 18 houses in the Parkview subdivision near the corner of Zacks Fork Road and Nuway Circle on the northeast side of Lenoir.


The target buyers are young professionals who work in the Lenoir area, first-time homeowners and “empty-nesters” who are downsizing, April Welch of Brushy Mountain Builders told the Caldwell County Economic Development Commission’s board of directors.


The subdivision was started in the early 2000s by another developer, but the economic downturn later in that decade squelched it along with most residential development in the county. The market for custom-built housing returned as the economy recovered, but other residential construction remained largely stalled despite growing demand fueled by Caldwell County’s new and growing industries.


Deborah Murray, the executive director of the EDC, said that Parkview will help fill a gaping need, and she hopes other developers will be encouraged by it.


“Our employers have been aching for this,” Murray said. “We’re hoping that they (Brushy Mountain Builders) do well and others come quickly on their heels.”


Alan Merck, senior vice president and chief operating officer for Blue Ridge Energy, which has its headquarters and district office less than a mile from the subdivision, said some of his employees already have expressed interest.


Welch said that Brushy Mountain’s experience from 14 years of building custom houses is being put to use for this development, which she called a “semi-custom building project.” The houses will have popular modern features, such as hardwood floors, vaulted ceilings, a gas fireplace, “outdoor living” space, and a “smart drawer” that includes a phone-charging station, she said.


Prices will start in the range of $275,000-$320,000, she said.


The first two houses should be move-in-ready about May.

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