6/28/2018 – Honda of North Carolina in Granite Falls celebrates with ribbon-cutting ceremony

Posted on: June 28th, 2018 by admin


June 28, 2018


By Virginia Annable

(Lenoir) News-Topic


The new dealership in Caldwell County selling motorcycles and all-terrain vehicles just opened last week, but it already has a loyal customer in the Town of Granite Falls, Mayor Pro Tem Caryl Burns said at a ceremonial ribbon-cutting.


“We’ve already purchased a utility vehicle. … It’s got the town logo on it already,” Burns said.


The Honda Powerhouse dealership’s showroom, off Hickory Boulevard in Granite Falls, is filled with shiny, bright red, yellow and blue bikes and ATVs. The dealership also sells power and boating equipment.


The dealership is one of a few Powerhouse dealerships in the U.S., said owner Jeff Carr, who is from Chicago. On its website Honda says that the Powerhouse designation means that a dealership has “the most complete inventory of Honda motorcycles, ATVs/SxSs (side-by-sides) available.”


Carr said he was deciding between Hickory and Granite Falls for the showroom and is happy he landed in Caldwell County.


“We’re so glad to be here in Caldwell County, near the mountains, in the outdoors. … It’s fabulous,” Carr said.


The area was chosen because of the proximity to natural attractions where people could use ATVs or dirt bikes.


“It’s about fun, it’s about the great outdoors, it’s about life,” Carr said.


Carr first approached Granite Falls about the dealership three years ago, and its coming was announced by the Caldwell County Economic Development Commission in December 2016. Construction of the 20,000-square-foot building began shortly after.


The finished showroom has exceeded expectations, Burns said.


“We had no idea it was going to be such a beautiful and wonderful place,” she said.


Burns said she hopes the Powerhouse designation draws more people to Caldwell County and Granite Falls.


“We hope they come back again and again and again,” she said.


The ribbon-cutting brought about 50 local business and government officials eager to look at a shiny new toy, and that’s what it’s all about, Carr said. To him, the dealership isn’t about what you need, but what you want.


“It’s about having fun, finding something you love,” he said.


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