12/5/2016 – Healthy Home Market unveils logos, store plan

Posted on: December 5th, 2016 by admin

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December 5, 2016

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Farm 2 Family Full LogoFarm 2 Family Just WordsHHM Lenoir Footprint 01p v3

 

A discount grocery store in Lenoir will be replaced next month by a more upscale grocery with a large area emphasizing organic foods, vitamins, and foods sold by the pound in a style similar to Whole Foods.

Healthy Home Market, which operates three stores in the Charlotte area, has signed a lease with Alex Lee Inc. for the building at 1208 Hickory Boulevard on McLean Drive across U.S. 321 from Lowe’s Home Improvement where a Just$ave currently operates.

 

Just$ave will close sometime in mid-January and re-open about five days later at Farm to Family Foods, said Richard Cashion, the vice president of operations for Healthy Home Market. The tenative target date for the opening is Jan. 20.

 

The new store will differ from Healthy Home Market stores. which are similar to Whole Foods and Fresh Market, in that about 60 percent of the store will be like a traditional, service-oriented upscale grocery such as Publix, Cashion said, “but not overpriced like Publix.”

 

Lenoir’s Farm to Family Foods will be the first store that Healthy Home Market has designed for a more rural market, and the company hopes eventually to open more in other areas of the state, Cashion said. The store’s concept is similar to one called Fields Foods that Cashion opened in St. Louis with a previous company.

 

Fields Foods’ website, echoing much of what Cashion said about Farm to Family, says that the store specializes in “products that are pesticide-free, organic, non-GMO, gluten-free, and natural in order to provide healthier, fresher, better-tasting choices for our customers” but that it also carries “many traditional options from popular name brands.”

 

Chad Hartman, director of marketing for Healthy Home Market, said the company had been looking in a number of small cities for a place to try the Farm to Family concept, and while in discussions about a possible partnership with Merchants Distributors, Inc. – a major grocery distributor that like Just $ave is owned by Alex Lee Inc. – learned that the Lenoir location of Just$ave was available.

 

“We’ve been looking everywhere,” Hartman said. “This just happened to be one that became available and we closed a deal with it.”

 

Healthy Home Market was not among the grocery companies that the Caldwell County Economic Development Commission has been trying to recruit to Caldwell County, but Caldwell EDC Executive Director Deborah Murray said the upscale options of the new store will be exactly the kind of amenity that the county needs to get more residential development.

 

“It’s going to be something that will take off like wildfire,” Murray said.

 

Cashion said all of the 44 current Just$ave employees were offered jobs, and “actually some of them got raises.” The company expects to hire “at least 10 to 14” more people, with entry-level wages starting at $9 an hour, he said.

 

By Guy Lucas, (Lenoir) News-Topic

 

 

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