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March 21, 2017

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Dairy Queen marked its grand opening in Lenoir with a ribbon-cutting ceremony. Operated by Minnesota-based Fourteen Foods, the franchise marks the first in North Carolina for the company that owns nearly 200 locations throughout the Midwest and the Southeast.

The ceremony included Fourteen Foods CEO Matt Frauenshuh and COO Jill Walz.

A large crowd gathered before the opening in order to take advantage of a promotion for Dairy Queen’s signature Blizzard menu item.

The restaurant is located in the former Jack-in-the-Box that closed two years ago.

According to company officials, the Dairy Queen site will employ approximately 70 individuals.