7-8-2022 – CCC&TI promotes ‘Better Skills. Better Jobs’ campaign

Posted on: July 8th, 2022 by admin No Comments


July 8, 2022




14 hrs ago


LENOIR – Caldwell Community College and Technical Institute is inviting adult learners to explore opportunities for better skills, better jobs, and a brighter future at Cobra Family Fest Thursday, July 14 from 5 p.m. to 8 p.m. on the Caldwell Campus at 2855 Hickory Blvd., Hudson. The event is free and open to the public.


Cobra Family Fest provides the opportunity for new, current and prospective students to tour the Caldwell Campus with their families and learn about the programs offered. In addition to CCC&TI program and resources information, the event will include music, food, prizes, games and kid-friendly activities.


“From nursing and biopharmaceutical technology to information technology and truck driving training, and many more, our programs offer a direct pipeline to many of this area’s top employers,” said Dr. Mark Poarch, president of Caldwell Community College and Technical Institute.


“After a couple of years with challenges like no other, we know many adults are re-examining their work situations and area employers are searching for skilled talent,” Poarch said. “That’s why we are making an extra push this summer and fall to connect adults to a variety of fast, flexible and affordable programs at CCC&TI that can directly lead to jobs in our region.”


The Better Skills Better Jobs campaign is part of a project first launched in 2021 with five North Carolina community colleges to proactively reach out to and attract more adults back to college. The effort expanded to five additional colleges in 2022, the second year of the initiative. Funded by the John M. Belk Endowment, other key partners in the initiative include myFutureNC, the North Carolina Community College System, the Belk Center for Community College Research and Leadership at North Carolina State University, and many others.


The campaign will include direct outreach and support to reconnect with adults in the area who previously earned some college credits but left without completing a degree or certification; special events and presentations on campus and in the community to showcase the college’s many programs and opportunities; and a robust digital marketing and advertising campaign designed to reach and connect with more adult learners.


“The John M. Belk Endowment is pleased to partner with Caldwell Community College and Technical Institute and these outstanding community college leaders to catalyze and supercharge their efforts to recruit and support adult students,” said MC Belk Pilon, president and board chair of the John M. Belk Endowment.


“We know that many North Carolinians are looking for new challenges or a fresh start, and we believe our community colleges are a great place for their journey to begin. Our goal is for all residents of our state to have access to an education that will lead to skills, credentials, and degrees, and ultimately the opportunities to achieve their dreams and to help meet the workforce needs across our state,” Pilon continued.


“At myFutureNC, we are dedicated to ensuring that 2 million North Carolinians between the ages of 25 and 44 have a high-quality credential or a postsecondary degree by the year 2030. The vast majority of higher-wage jobs today require more than a high school diploma, but that is something that less than half of North Carolinians in this age range currently have,” said Cecilia Holden, president and CEO of myFutureNC. “Better skills lead to better jobs and to a stronger and more economically vibrant North Carolina. We are very pleased to be partnering on this important initiative.”


The John M. Belk Endowment is a private family foundation committed to transforming postsecondary educational opportunities to meet North Carolina’s evolving workforce needs. Its mission is aligned with the vision of its founder, the late John M. Belk, who served four terms as mayor of Charlotte and was CEO of the department store company Belk, Inc. Now led by Mr. Belk’s daughter, MC Belk Pilon, the John M. Belk Endowment continues to partner with innovative, results-oriented programs in North Carolina to further Mr. Belk’s values, legacy, and focus on the value of education as a means to personal fulfillment and community vitality. For more information, visit jmbendowment.org.

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