Hickory – Lenoir – Morganton Metropolitan Statistical Area

Hickory – Lenoir – Morganton Metropolitan Statistical Area Main Photo

The Hickory–Lenoir–Morganton Metropolitan Statistical Area is defined by the U.S. Census Bureau as the area in the Catawba Valley region of Western North Carolina consisting of four counties: Caldwell, Catawba, Alexanderand Burke. It is an important economic hub for the Western Piedmont region furniture making, textiles and food processing industries.

Population

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Population

Population 2000 2010 2025 2030
Hickory – Lenoir – Morganton Metropolitan Statistical Area 339,910 363,615 366,987 369,570

Source: ESRI, 2025-08-18

Population by Age

Population 2025
0-4 17,910
5-9 19,468
10-14 20,144
15-19 21,326
20-24 20,147
25-29 21,526
30-34 23,279
35-39 21,659
40-44 21,394
45-49 22,243
50-54 25,231
55-59 25,602
60-64 26,777
65-69 24,549
70-74 20,488
75-79 16,698
80-84 10,415
85+ 8,133
18+ 296,608
Median Age 44

Source: ESRI, 2025-08-18

Population by Race

Hickory – Lenoir – Morganton Metropolitan Statistical Area 2025
Total 366,987.00
White Alone 77.63%
Black Alone 6.57%
American Indian Alone 0.81%
Asian Alone 3.24%
Pacific Islander Alone 0.06%
Some Other Race 5.11%
Two or More Races 6.58%
Hispanic Origin 9.53%
Diversity Index 49.10

Source: ESRI, 2025-08-18

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Housing

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Households

Population 2000 2010 2025 2030
Households 133,215 143,769 152,114 155,874
Housing Units 143,989 161,696 168,862 172,810
Owner Occupied Units 108,419 113,252
Renter Occupied Units 43,695 42,622
Vacant Units 16,748 16,936

Source: ESRI, 2025-08-18

Home Value

Hickory – Lenoir – Morganton Metropolitan Statistical Area 2025 2030
Median Home Value $250,852 $350,227
Average Home Value $305,958 $423,041
<$50,000 6,252 4,865
$50,000 - $99,999 8,400 3,910
$100,000 - $149,999 10,251 4,586
$150,000 - $199,999 13,642 7,429
$200,000 - $249,999 15,438 11,588
$250,000 - $299,999 13,357 12,612
$300,000 - $399,999 18,301 23,168
$400,000 - $499,999 10,220 17,686
$500,000 - $749,999 7,580 16,269
$1,000,000 + 1,182 2,563

Source: ESRI, 2025-08-18

Housing Year Built

Year Range Houses Built
2010 or Later 8,786
2000-2009 23,042
1990-1999 28,747
1980-1989 27,324
1970-1979 24,898
1960-1969 18,640
1950-1959 13,364
1940-1949 8,226
1939 or Before 9,983

Source: ESRI, 2025-08-18

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Income

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Income

Hickory – Lenoir – Morganton Metropolitan Statistical Area 2025 2030
Median Household $61,811 $69,529
Average Household $84,892 $94,933
Per Capita $35,240 $40,095

Source: ESRI, 2025-08-18

Household Income

Hickory – Lenoir – Morganton Metropolitan Statistical Area 2025
<$15,000 13,694
$15,000 - $24,999 10,453
$25,000 - $34,999 15,807
$35,000 - $49,999 19,556
$50,000 - $74,999 29,993
$75,000 - $99,999 17,899
$100,000 - $149,999 24,720
$150,000 - $199,999 11,961
$200,000+ 8,030

Source: ESRI, 2025-08-18

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Employees

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Commute

Category Commuters
Workers 16+ 165,064
In-County Residents 109,800
Out-of-County Residents 53,747
Drive Alone 135,094
Carpooled 16,136
Public Transport 227
Work at Home 10,830
Motorcycle 108
Bicycle 142
Walked 1,124
Other 1,357
Less than 5 minutes 4,372
5-9 minutes 15,242
10-14 minutes 26,354
15-19 minutes 28,968
20-24 minutes 22,174
25-29 minutes 11,933
30-34 minutes 17,612
35-39 minutes 4,933
40-44 minutes 4,065
45-59 minutes 8,624
60-89 minutes 5,840
90+ minutes 4,116
Average Travel Time 0

Source: ESRI, 2025-08-18

Source: ESRI, 2025-08-18

Employees by NAICS

Category Number
Total Employees 164,268
Agr/Forestry/Fish/Hunt 607
Mining 35
Utilities 672
Construction 5,256
Manufacturing 27,861
Wholesale Trade 7,881
   
Retail Trade 24,310
   
Transportation/Warehouse 5,237
Information 2,631
   
Finance & Insurance 2,798
   
Real Estate/Rent/Leasing 2,857
Prof/Scientific/Tech Srv 6,676
Legal Services 704
Mgmt of Comp/Enterprises 227
Admin/Support/Waste Mgmt 2,910
Educational Services 11,651
HealthCare/Social Assist 23,735
Arts/Entertainment/Rec 2,822
   
Accommodation/Food Srvcs 12,888
   
Other Srv excl Pub Admin 9,694
Auto Repair/Maintenance 1,306
Public Administration Emp 13,449

Source: ESRI, 2025-08-18

Educational Attainment (25+)

Hickory – Lenoir – Morganton Metropolitan Statistical Area 2025
<9th Grade 11,015
Some High School 21,154
GED 16,519
Graduated High School 69,620
Some College/No Degree 50,209
Associates Degree 35,422
Bachelor's Degree 43,931
Graduate Degree 20,122

Source: ESRI, 2025-08-18

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Businesses

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Businesses by NAICS

Category Number
Total Businesses 12,598
Agr/Forestry/Fish/Hunt Bus 106
Mining Bus 6
Utilities Bus 20
Construction Bus 905
Manufacturing Bus 754
Wholesale Trade Bus 396
   
Retail Trade Bus 1,928
   
Transportation/Warehouse Bus 299
Information Bus 190
   
Finance & Insurance Bus 569
   
Real Estate/Rent/Leasing Bus 626
Prof/Scientific/Tech Srv Bus 794
Legal Services Bus 172
Mgmt of Comp/Enterprises Bus 37
Admin/Support/Waste Mgmt Bus 412
Educational Services Bus 248
HealthCare/Social Assist Bus 1,156
Arts/Entertainment/Rec Bus 254
   
Accommodation/Food Srvcs Bus 855
   
Other Srv excl Pub Admin Bus 1,902
Auto Repair/Maintenance Bus 309
Public Administration Bus 572

Source: ESRI, 2025-08-18

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