NC trend: Megan Riley is on a mission to reshape the state’s wine industry

30 Jun 2023


News

Charlotte’s Megan Riley owns a global travel-tour company and is familiar with wines from Sonoma to Croatia. When she attended a wine tasting event in the Queen City in 2007, she tried wines from several North Carolina vineyards. She quickly concluded that the state’s reputation for sweet wines was deserved.

North Carolina has been known for syrupy vino for decades. Cultivation of the scuppernong vine, a variety of muscadine, began in the 1500s. North Carolina led the nation’s wine production at the beginning of the 20th century. But Prohibition tanked sales, and the industry didn’t start growing again until the mid-2000s. 

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