Hickory – Lenoir – Morganton Metropolitan Statistical Area

Hickory – Lenoir – Morganton Metropolitan Statistical Area Main Photo

The Hickory–Lenoir–Morganton Metropolitan Statistical Area is defined by the U.S. Census Bureau as the area in the Catawba Valley region of Western North Carolina consisting of four counties: Caldwell, Catawba, Alexanderand Burke. It is an important economic hub for the Western Piedmont region furniture making, textiles and food processing industries.

Population

Total Population

366,987

Median Age

44

Diversity Index

49.100

Source: ESRI, 2025-08-18

Housing & Income

Households

152,114

Total Housing Units

168,862


Owner Occupied

108,419

Renter Occupied

43,695

Vacant

16,748

Median Home Value

$250,852


Average Home Value

$305,958

Income Projection

Median Household

$61,811 $69,529


Average Household

$84,892 $94,933


Per Capita

$35,240 $40,095

Source: ESRI, 2025-08-18

Workforce

Total Businesses

12,598

Total Employed

164,268

Workers 16+

165,064

2025 Manufacturing Businesses

cp-industries

Businesses

754

Employed

27,861

2025 Retail Trade Businesses

cp-industries

Businesses

1,928

Employed

24,310

2025 HealthCare / Social Assistance

cp-industries

Businesses

1,156

Employed

23,735

2025 Public Administration

cp-industries

Businesses

572

Employed

13,449

2025 Accommodation / Food Service

cp-industries

Businesses

855

Employed

12,888

2025 Food Service / Drinking Est.

cp-industries

Businesses

772

Employed

11,987

Some
High School

21,154

Graduated
High School

69,620

Associates
Degree

35,422

Bachelor's
Degree

43,931

Graduate
Degree

20,122

Average Commute Time

0 min.



Resident Commuters

109,800

Non-Resident Commuters

53,747

Drive Alone

135,094

Carpooled

16,136

Public

227

Work At Home

10,830

Source: ESRI, 2025-08-18